The main Hasbro display.
Only featured Movie toys this year, which isn't surprising, but would have been nice to see some other lines thrown in on the side to mix it up a little.
A closer look at the Main Line, MechTech
And the big bad boy, Ultimate Optimus Prime with Trailer (slated for Aug/Sep, for *about* AU$150)
The smaller figures (used to be called Legends and Scouts - now called Legion and Commander) and playsets, called Cyberverse.
The Gimmick lines (Activators, Go-Bots, Revving Robots, Roleplay, Masks), to be called Robo Power
And finally, the Speed Stars, covering Minivehicles, Stealth Force, Battle Chargers and Mini Changers 2-packs.
Additional Transformers themed items in other lines include, Star Wars Crossovers (now in 3 size classes)
A new product to compete with Lego, called Kre-O, launching with Transformers first
And a new Playskool Heroes line called Transformers Rescue Bots
(no photo, as I was stopped before I could get to it)
At the front of the Hasbro Exhibit was a yellow Camaro done up to look like Bumblebee.
