As reported, UCC Ueshima Coffee, a coffee and tea company based in Kobe, Hyogo Prefecture, has been in business with the Evangelion franchise for more than a decade. Now they are back for the third installment of the Rebuild of Evangelion film tetralogy, Evangelion: 3.0 You Can (Not) Redo. In commemoration of the release of the 3.0 film in Japan, UCC will offer a new UCC coffee can pack featuring the Evangelion characters on October 15. At the same time, UCC will start a new promotional campaign "UCC Evangelion Project" which 500 fans can get a special figure of Mari Makinami Illustrious or an original TOKYO-3 T-shirt produced by EVA-T STORE.
Anime online stores in Japan including Evangelion Store start accepting pre-orders for the Eva coffee today on September 4. The retail price for one 6 pack is 720 yen (about US$9.19) and for a case (6 pack x 5) is 3,600 yen (US$45.94). A clear file featuring Asuka will come with the case. The illustrations for the pack are drawn by Takeshi Honda, one of the animation directors of the tetralogy.
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